About Me


My name is Susi Weaser.

This is my massive face.  As you can see from the almost-visible hearts in my eyes, I'm in love with copywriting. As you can see from my wry smile, I find the idea of headshots vaguely amusing.

So, we can confirm I have a face. But what else?

Previous Alter Ego

PR for Vodafone, Epson, Hovis – the original carb-loading geeky PR archetype.

Why Are You Telling Me This?

I learned to write press releases for a wide variety of clients, and gained experience in calling up journalists to check if they received my press release.

susi weaser

Previous Alter Ego

Journalist and editor for the UK’s first for gadget-loving-girls website, Shiny Shiny, and freelancer for everyone from GQ to The Guardian.

Why Are You Telling Me This?

Learned to not pick up the phone to PRs calling to check if I’d seen their press release. Learned to deliver top-notch copy on deadline, focused on the user benefits and not the technical specifications.

Previous Alter Ego

Head of Talent Management for the UK’s Biggest YouTube Stars

Why Are You Telling Me This?

A slight deviation from my word-based career path, this taught me about the importance of authenticity in communicating a message - because whatever you think about vloggers, they ain't corporate. 

Previous Alter Ego

Founder of Death to Flowers, the cool guy's alternative to flowers.

Why Are You Telling Me This?

Well, this is where it all came together. This is where I learnt

  • Branding and launching a business
  • SEO strategy to get Death to Flowers on the first page of results for the target keywords
  • Copywriting for landing pages
  • Email newsletter campaigns
  • Social media strategy
  • Facebook advertising

This is how I, Susi Weaser, ended up here. Three years later, I'm still here, and I still love this copywriting gig.