Rockstar Copy was founded in 2015 by this dynamic duo of copywriting mastery.
Susi Weaser started life as a technology journalist, where she had a ringside seat to the excitement of the very first iPhone announcement. She left the world of consumer technology to found not one, not two but three ecommerce businesses… which it turns out she did not enjoy at all.
In 2015, everything changed when she reinvented herself as a freelance copywriter, and she hasn’t looked back since. She’s equally at home writing landing pages for blue chip brands as she is pulling together ebooks for exciting start-ups. Her real specialism is in taking the complex and making it digestible, which has led her to work extensively in the world of sustainability, fintech and AdTech.
Richard Trenholm also started life as a technology journalist, where he also had a ringside seat to the excitement of the very first iPhone announcement.
But if you think you’ve heard this story already, get ready for a twist.
His career took him to the cinema, and he spent the next few years as an entertainment journalist and film critic, before finally succumbing to #agencylife. His specialism nowadays is all things consumer, particularly pithy social media posts and tone of voice work.