It’s an exciting time to be a copywriter. Businesses are being better and doing better.
I’ve been lucky enough to work with brands doing groundbreaking stuff, world-changing stuff and cool AF stuff. You’ll find a selection of my work below, but if you’re looking for a particular format or vertical and can’t find something similar on this page, just drop me a line. After nine years as a freelance copywriter, there’s a good chance I have an example of what you’re looking for.
I provided the copy for Samsung’s MyGalaxy platform for over four years – from providing the upcoming quarter’s feature ideas to researching and writing the final copy. The brief was to find a technology angle on everything from opera to travel, and to maintain a tone of voice that appealed to the Galaxy user. These articles were then made available on every Samsung Galaxy handset in the UK.
Check out an example of the content here.
Working with Octopus Energy has meant writing (winning!) award entries one week, and email marketing campaigns the next. As a company that is doing great work around sustainable energy, as well as offering a genuinely great service, it’s a pleasure to write copy when there is so much good stuff to share.
Fintech – Impact investing
Cooler Future is on a mission to make it easy for ordinary people to invest in companies tackling their climate footprint.
From drafting brand new website copy to “Everything you ever wanted to know about investing but were afraid to ask”-style blog posts, it was an exciting challenge to play a small role in changing the world for the better.
Fintech – Cryptocurrency
Working with the cryptocurrency wallet company, Wirex, for three months to provide rebranding website copy, in-app screens for the newly designed app and a variety of other content.
- Website rewrite
- Blog posts
- In-app screens and push messages
- Email funnel campaigns
- Video scripts
Fintech – payment platform
Pollinate is an exciting scale-up reconnecting traditional banks with their SME customers, through an innovative platform, offering payment functionality, consumer data and loyalty schemes. This B2B business needed assistance communicating their message to the financial market.
- Blog posts
- Award entries
- Exec bios
SaaS – Adtech
Nosto’s award winning software allows ecommerce retailers to deliver personalised shopping experiences for their customers, via on-site recommendations and tailored Facebook and Instagram ad campaigns. As well as contributing to Nosto’s blog, I wrote several ebooks, each packed full of real-life examples and actionable advice for mid to large ecommerce retailers wanting to grow their business.
Check out the ecommerce Holiday Handbook here.
dTOOR has created a ‘non-rectangular phone for non-rectangular people’. Whilst the tagline was there (and great!) the communications hadn’t fully explained why this phone was different.
Working closely with the founders, I rewrote the site copy to reflect how they wanted to position themselves. We then used this information to crystallise the overall tone of voice of the brand, creating a document that they can now use in briefing future employees. Finally, I created blog content for the site, to further position the client as an exciting new technology brand.
- Brand repositioning
- Website copy
- Blog posts